Meet Coach Ernie and the Mission

I’m Ernie, founder of the 0-DTE Coaching Service. After more than 40 years in trading and technology, I built this service to help traders like you break free from inconsistent results, emotional decision-making, and shallow retail strategies—and instead build a system rooted in professionalism, process, and mastery.

We’re not here to give you signals, pump your dopamine, or promise lottery wins.

We’re here to help you trade like a pro.

What Is 0-DTE Trading?

0-DTE stands for “Zero Days to Expiration.” That means we trade options on the very last day before they expire. Why?

Because this is the moment where premium decays the fastest—and where smart, prepared traders can extract the most value with minimal risk.

It’s not about gambling at the edge of time—it’s about structuring trades that take advantage of it. We do this with high-probability setups like out-of-the-money butterflies that give us asymmetric risk-to-reward.

This isn’t about win rates. It’s about building a repeatable edge.

Who This Service Is For

This coaching service is designed for:

• Traders tired of losing consistency
• Business-minded individuals seeking independence and mastery
• Professionals who want to treat trading like a craft—not a game
• Anyone who’s ready to commit to a proven process

Whether you’re new to options or have years of scars from trying it all, this service is about helping you build real skill—one routine at a time.

Our Core Trading Philosophy

Everything we do is built on three fundamental principles:

1. Asymmetric Risk-to-Reward

We place trades where our upside is 5, 10, even 15 times greater than our risk. A single win can wipe out a string of small, controlled losses. That’s how professionals trade.

2. Capital Preservation Over Profits

Most traders focus on how much they can make. We focus on how not to lose. Protect your capital, and the profits follow. Blow up your account—and you’re out of the game.

3. Process Over Outcome

Every day is an experiment. We focus on building routines, logging trades, managing risk, and reviewing our process weekly. The goal isn’t just to win today—it’s to build a system that can win for years.

Why We’re Not Like Retail Education

Let’s be real—most retail trading education is designed to keep you chasing.

Brokers want you to overtrade. Gurus want you to depend on them. High win-rate strategies mask high risk. And none of it teaches you how to think like a pro.

We reject all of that.

Our service is about skill development, critical thinking, and repeatable process. No fluff. No signals. No illusions.

What Happens Next?

If this resonates with you, good. That means you’re exactly the type of trader we want to work with.

Next, we’ll show you the edges that drive our strategy—Time, Price, and Volatility—and how we harness them with purpose.

 Learn More About Our Core Philosophy and Trading Edges →